NOMO · Pet home care
A pet product people want on the counter, not under the sink.
Brand strategy, a full website and launch content for a premium pet odor brand from Miami.
Froio Media studio project: strategy, website and launch social
the business
NOMO makes a pet odor neutralizing spray in a glass bottle with an olive silicone base. The product was designed to be beautiful. Everything around it needed to say so.
the challenge
The pet odor category is crowded and utilitarian: loud labels, plastic bottles, products people hide. NOMO had to compete on performance while looking like premium home care, and launch without a single review yet.
the people on the other side of the screen
Pet owners who care about their homes: the linen throw, the candle, the clean counter.
What they wanted
A fresh home without choosing between their pets and a beautiful space.
What worried them
Sprays that just cover a smell with perfume, and products that look cheap in a nice home.
The strategy
- 01Position NOMO between pet care, home care and lifestyle, not as another cleaning product.
- 02Market research and a competitor map to find room to win (category leaders sell function, not feeling).
- 03A website that's honest before launch: only the claims printed on the label, and reviews only from real customers.
- 04Launch content that gives value first: what causes the problem and where odors hide, before asking for a sale.
The creative
A brand strategy deck by Bella, then a full website (interactive, with a playful mascot and a 'freshen the room' game) and the first launch posts for Instagram and Facebook.
What changed
1
brand strategy & go-to-market deck
5
page website, built and live in preview
2
launch posts, each for Instagram and Facebook
NOMO goes to market with a clear position, a website that feels like premium home care and launch content that teaches before it sells. Sales results will be shared after launch.
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