Brand positioning
Defining what you stand for, who you're for and what makes you the obvious choice, in words your team can actually use.
Social media & creative studio · South Florida
Social mediathat makes peoplestop scrolling.
the whole idea, in one breath:
Most agencies watch the post. We watch the people.
What gets reported
- Post published on time ✓
- Hashtags added ✓
- Reach went up ✓
- Monthly report sent ✓
What we actually watch (one customer, one day)
- 12:41Sees your post on her lunch break
- 12:42Saves it. Doesn't follow yet
- 20:15DMs: “do you take walk-ins Saturday?”
- 20:22Gets a real answer, in your voice
- SatWalks in. Tells a friend.
Trust is won in the comments.
Most agencies stop when the post goes live. That’s when we start paying attention.
@neighborhoodsalon
@petbrand
@localrestaurant
Illustrative examples, not real customers.
Brazil → US
Six months: 2,000 sold. One month: 10,000+.
A Brazilian pet brand in its first year in the US. In the first month Bella ran its social media, it sold more than in the previous six combined. Then it kept growing. We won’t pretend social media did it alone, but that month is when American pet owners finally met the brand.
Read the story →Bella’s work before Froio Media.
~2,000
10,000+
still going ↑
January – June
six months combined
Bella's first month
one month
The work
keep scrolling, it moves sideways →
Four problems every growing business runs into
All services →the problem: People scroll past you because they can't tell, in a second, who you are or why you're for them.
Social media strategy
Platforms, content pillars, voice, cadence and goals, built from research on your audience and competitors.
Creative direction
The look, feel and rules behind every visual, so your feed looks like one brand, not ten freelancers.
the problem: Good businesses stay invisible because their content doesn't stop anyone, or doesn't reach the right people.
Content creation
Photo, graphics and copy planned around what your customers want to know, see and save.
Short-form video
Reels and TikToks: concepts, scripting, filming direction and editing, made for how people actually watch.
Campaign development
Launches, seasonal pushes and promotions, planned from idea to results across organic and paid.
the problem: Every unanswered comment and slow DM tells a potential customer you might not show up for them either.
Social media management
Planning, publishing and keeping every channel current, every week, without you chasing it.
Community management
Replying to comments and DMs in your voice, answering questions and flagging leads, complaints and ideas to you.
the problem: Attention that never turns into customers, and spend you can't connect to results.
Social media advertising
Facebook and Instagram ads: tracking, audiences, creative testing and budget management, measured by business results.
Audience growth
Creators, collaborations, community and paid reach working together to grow the right audience, not just a bigger one.
Marketing strategy
How social fits with your offer, your website, your reviews and your sales, so the whole path to a customer works.
Small businesses, and the communities behind them
Pet brands & pet servicesBeauty & wellnessLocal & neighborhood businessesFounder-led consumer brandsCommunity-rooted businesses
Different industries, same rule: we learn how your customers think, talk and decide before we make a single post.
We learn the business before we post for it
Our approach →- 01
Discovery
- 02
Strategy
- 03
Creative
- 04
Execution
- 05
Improve
1 business day
to reply to any message from you
Same day
on comments and DMs from your customers
One team
you talk to the people doing the work
Plain English
reports that explain what changed and why
Two founders. No layers.
The people you meet are the people doing the work. Bella brings the content, the creators and the instinct for what people share. Artur brings strategy and the ads that turn attention into customers.
Meet us →Start with a free customer's-eye review: we look at your social media the way your customers do, and tell you honestly what we see.
Start a conversation →