Weasy Pet · Pet products · Brazil → US
A Brazilian brand, a new country, and a first month that changed everything.
Bella took over social media for a Brazilian pet brand in its first year in the US market.
Founder experience: Bella's work, before Froio Media
the business
Weasy Pet is a Brazilian pet brand that entered the US market in 2022. A product with fans back home, arriving somewhere nobody had heard of it.
the challenge
From January through June, the brand sold about 2,000 products in the US. Good product, wrong amount of attention: American pet owners didn't know the brand, didn't know its story, and had no reason yet to trust it.
the people on the other side of the screen
Busy US pet owners, many in apartments, who treat their dogs like family.
What they wanted
To see the product in a real home, with a real dog, before believing it works.
What worried them
Spending money on an unfamiliar foreign brand that looks good online and doesn't deliver.
The strategy
- 01Introduce the brand the way a friend would: real homes, real dogs, real daily routines, instead of polished catalog content.
- 02Give it a warm, honest voice for an American audience, without losing what made it Brazilian.
- 03Lean into short-form video, where people discover products by watching them being used.
- 04Bring in creators whose audiences already trusted them, so new customers met the brand through someone familiar.
The creative
Short-form video at the center: unboxings, daily routines, dogs being dogs. A content calendar and brand voice built for the US market, with creator partnerships running alongside.
What changed
~2,000
10,000+
January – June
six months combined
Bella's first month
one month
We won’t claim social media did it alone, but this is when US pet owners finally met the brand.
In one month, the brand sold more than in the previous six combined, and kept growing from there. US pet owners met Weasy through homes and dogs like their own, which is exactly why they trusted it.
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